Introducing, Album Circle…

Luminaries from the recorded music community — inc. labels, artists, LP sleeve designers- combine to inform a very special new vinyl record subscription…

The continuing resurgence of vinyl LP popularity over the past decade or so will come as no surprise to the thousands of independent record shops that speckle the globe — for the LP’s value and role, as the definitive audio document, has yet to be surpassed by the digital evolution.

From a listeners perspective, streaming audio is a wonderful complement to vinyl as it provides omnipresent, instantaneous access to unlimited music catalogue and playback portability; which in turn puts into sharp relief the value of vinyl as the music artefact to own, the multi-sensory, high-quality format that celebrates a cherished recording like no other.

Introducing, Album Circle…

Album Circle is a music discovery and appreciation experience — a monthly vinyl subscription service, the likes of which have never been seen before.

The disc is an exquisite, foil block printed volvelle — also, custom designed and engineered — sat within a 12² inch card with perforations that allows the volvelle to detach, be held, rotated…

Used since the 14th century to measure, record, predict and calculate everything from time and space to military history and recipes, a volvelle is an interactive wheel that rotates to reveal information through apertures.

A selection of 20th Century volvelles from my collection

Delivery excitement is heightened by one significant factor — the identity of the LP recording isn’t revealed until the moment of unboxing. This is an intrinsic part of the Album Circle experience — gift-like anticipation, like having a birthday every month, not knowing what content to expect, other than it’ll be expertly chosen…

Please — if you’re wanting to join a record club where you choose the record or if you’d like an old classic — Album Circle is not for you; instead, Album Circle is for the curious of mind, music lovers wishing to go on an adventure…

Kurt Cobain giving an impromptu autograph for a fan, Rough Trade, Neals Yard, London

Chosen from any genres, from any label, the Album Circle LP is the one, new recording that most excites and intrigues this rarified community of music influencers.

Rough Trade’s newest store, located at 30 Rockefeller Plaza, NYC

Thank you for taking a moment to read this introduction. If you’re excited, I look forward to you joining us in the Circle.

Please note— we’ve had to limit the number of memberships initially available to just 500 due to the current US vinyl production crisis. This makes the first months of membership even more collectable, which can only be a good thing for those able to join early. We intend to issue further rounds of membership, as soon as possible, hopefully toward the end of this year.

Co-Owner @RoughTrade